Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured.
"Along with fast-food workers, retail workers are capturing the attention of the public and the media with the Fight for $15. Like fast-food workers, retail workers are underpaid, and fewer than 5 percent of them belong to unions. In Hard Sell, Peter Ikeler traces the low-wage, largely non-union character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism. He asks pivotal questions about twenty-first-century capitalism: Does the nature of retail work make collective action unlikely? Can working conditions improve in the absence of a union? Is worker consciousness changing in ways that might encourage or further inhibit organizing? Ikeler conducted interviews at New York City locations of two iconic department stores--Macy's and Target. Much of the book's narrative unfolds from the perspectives of these workers in America's most unequal city.
Where public policy fails, can consumer choices lead the way to more ethical and sustainable production practices? "Buy local," "buy green," "buy organic," "fair trade"--how effective has the ethical consumption movement been in changing market behavior? Can consumers create fair and sustainable supply chains by shopping selectively? Dara O'Rourke, the activist-scholar who first broke the news about Nike's sweatshops in the 1990s, considers the promise of ethical consumption--the idea that individuals, voting with their wallets, can promote better labor conditions and environmental outcomes globally.
"In her late twenties, Cait Flanders found herself stuck in the consumerism cycle that grips so many of us: earn more, buy more, want more, rinse, repeat. Even after she worked her way out of nearly $30,000 of consumer debt, her old habits took hold again. When she realized that nothing she was doing or buying was making her happy--only keeping her from meeting her goals--she decided to set herself a challenge:she would not shop for an entire year. The Year of Less documents Cait's life from July 2014 to June 2015, during which time she bought only consumables: groceries, toiletries, gas for her car. Along the way, she challenged herself to consume less of many other things besides shopping.
Thich Nhat Hanh continues his exploration of Zen mindfulness with this pocket-sized guide that demonstrates the importance of taking time to stop, relax, and recharge How to Relax is part of The Mindfulness Essentials series of how-to titles by Zen Master Thich Nhat Hanh, introducing beginners and reminding seasoned practitioners of the essentials of mindfulness practice. Pocket-sized, with original two color illustrations by celebrated artist Jason DeAntonis, How to Relax shows how critical it is to regularly interrupt the hub-bub and routine of our lives to stop, relax mindfully, and recharge.
"Has there ever been a better reason to shop?" asks an ad for the Product RED American Express card, telling members who use the card that buying "cappuccinos or cashmere" will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of "compassionate consumption."
"Many Americans today rightly fear that they are constantly exposed to dangerous toxins in their immediate environment: tap water is contaminated with chemicals; foods contain pesticide residues, hormones, and antibiotics; even the air we breathe, outside and indoors, carries invisible poisons. Yet we have responded not by pushing for governmental regulation, but instead by shopping. What accounts for this swift and dramatic response? And what are its unintended consequences?" "Andrew Szasz examines this phenomenon in Shopping Our Way to Safety. Within a couple of decades, he reveals, bottled water and water filters, organic food, "green" household cleaners and personal hygiene products, and "natural" bedding and clothing have gone from being marginal, niche commodities to becoming mass consumer items. Szasz sees these fatalistic, individual responses to collective environmental threats as an inverted form of quarantine, aiming to shut the healthy individual in and the threatening world out." "Szasz argues that when consumers believe that they are indeed buying a defense from environmental hazards, they feel less urgency to actually do something to fix them. To achieve real protection and real security, he concludes, we must give up the illusion of individual solutions and together seek substantive reform."--Jacket.
Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls across the country (and in Tokyo and European capitals). He has visited them, observed his fellow mall-ers, looked long and hard for his car in mammoth parking lots, chatted up the staffers, gone hunting for jeans with adolescent girls and anniversary shopping with guys.The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.Call of the Mallis about desire and buying lingerie, about why the same camel hair coat costs twice as much in the women's department as it does in the boys'. It's about why shoes, handbags, and cosmetics are clustered, why Cartier is next to cut-rate, and why the movie theater is hard to find.It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom, and where the rest of us compare notes.
Stamped on products from coffee to handicrafts, the term "fair trade" has quickly become one of today's most seductive consumer buzzwords. Purportedly created through fair labor practices, or in ways that are environmentally sustainable, fair-trade products give buyers peace of mind in knowing that, in theory, how they shop can help make the world a better place. Buying into Fair Trade turns the spotlight onto this growing trend, exploring how fair-trade shoppers think about their own altruism within an increasingly global economy. Using over 100 interviews with fair-trade consumers, national leaders of the movement, coffee farmers, and artisans, author Keith Brown describes both the strategies that consumers use to confront the moral contradictions involved in trying to shop ethically and the ways shopkeepers and suppliers reconcile their need to do good with the ever-present need to turn a profit. In addition to his in-depth analysis of the fair-trade market, Brown also provides a how-to chapter that outlines strategies readers can use to appear altruistic.This chapter highlights the ways that socially responsible markets have been detached from issues of morality. A fascinating account of how consumers first learn about, understand, and sometimes ignore the ethical implications of shopping, Buying into Fair Trade sheds new light on the potential for the fair trade market to reshape the world into a more socially-just place.
A critique of the lifestyles of today's ultra rich bolstered by old-fashioned muckraking, Crass Struggle provides a sharp, original, and often humorous commentary on "the bad side of the good life, the underbelly of the potbelly." Taking the reader inside today's luxury trades, R.T. Naylor visits gold mines spewing arsenic and diamond fields spreading human misery, knocks on the doors of purveyors of luxury seafood as the oceans empty, samples wares of merchants offering top-vintage wines (or at least top-vintage labels), calls on companies running trophy-hunting expeditions and dealers in exotic pets high on endangered lists, and much more. What stands out is that so many high-priced items glitter on the outside, but have more than a spot of rot at the core. Through a series of outrageous but all too true stories, Crass Struggle reveals the appalling consequences of consumerism run amok and its links to repetitive financial swindles and the alarming degradation of the biophysical environment.
In this far-ranging and innovative study Christopher Berry explores the meanings and ramifications of the idea of luxury. Insights from political theory, philosophy and intellectual history are utilised in a sophisticated conceptual analysis that is complemented by a series of specific historical investigations. Dr Berry suggests that the value attached to luxury is a crucial component in any society's self-understanding, and shows how luxury has changed from being essentially a negative term, threatening social virtue, to a guileless ploy supporting consumption. His analytic focus upon the interplay between the notions of need and desire suggests that luxuries fall into four categories - sustenance, shelter, clothing and leisure - and these are exemplified in sources as diverse as classical philosophy and contemporary advertising.
We live in a culture of choice. But, in an age of corporate dominance, our freedom to choose has taken on new meaning. Upset with your local big box store? Object to unfair hiring practices at your neighbourhood fast food restaurant? Want to protest the opening of that new multinational coffeeshop? Vote with your feet! What if it's not that simple? In No One Makes You Shop at Wal-Mart, Tom Slee unpacks the implications of our fervent belief in the power of choice. Pointing out that individual choice has become the lynchpin of a neoconservative corporate ideology he calls MarketThink, he urges us to re-examine our assumptions. Slee makes use of game theory to argue that individual choice is not inherently bad. Nor is it the societal fix-all that our corporations and governments claim it is. A spirited treatise, this book will make you think about choice in a whole new way.
According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Editor Roman Espejo has compiled several essays across four chapters that debate essential topics relating to consumerism. Readers will evaluate the impact of consumerism in chapter one. Chapter two asks and answers what facilitates consumerism. Chapter three analyzes whether it's a problem and chapter four debates if it should be rejected. Essay sources include Knowledge at Wharton, Michael J. Foster, Karen Sternheimer, and the Christian Science Monitor.
This book focuses on middle-class urban women as participants in new forms of consumer culture. Within the special world of the department store, women found themselves challenged to resist the enticements of consumption. Many succumbed, buying both what they needed and what they desired,but also stealing what seemed so readily available. Pitted against these middle-class women were the management, detectives, and clerks of the department stores. Abelson argues that in the interest of concealing this darker side of consumerism, women of the middle class, but not those of theworking class, were allowed to shoplift and plead incapacitating illness--kleptomania. The invention of kleptomania by psychiatrists and the adoption of this ideology of feminine weakness by retailers, newspapers, the general public, the accused women themselves, and even the courts reveals the wayin which a gender analysis allowed proponents of consumer capitalism to mask its contradictions.
Or just enjoy the break with these books and eBooks instead:
"Here, at last, is a book about what happiness really means, and why it often eludes us in our stressed-out, always-on lives." --Arianna Huffington, Founder and CEO, Thrive A young philosopher and Guinness World Record holder in pull-ups argues that the key to happiness is not goal-driven striving but forging a life that integrates self-possession, friendship, and engagement with nature. What is the meaning of the good life? In this strikingly original book, Adam Adatto Sandel draws on ancient and modern thinkers and on two seemingly disparate pursuits of his own, philosophy and fitness, to offer a surprising answer to this age-old human question. Sandel argues that finding fulfillment is not about attaining happiness, conceived as a state of mind, or even about accomplishing one's greatest goals. Instead, true happiness comes from immersing oneself in activity that is intrinsically rewarding. The source of meaning, he suggests, derives from the integrity or "wholeness" of self that we forge throughout the journey of life. At the heart of Sandel's account of life as a journey are three virtues that get displaced and distorted by our goal-oriented striving: self-possession, friendship, and engagement with nature. Sandel offers illuminating and counterintuitive accounts of these virtues, revealing how they are essential to a happiness that lasts.
The once denuded northeastern United States is now a region of trees. Nature Next Door argues that the growth of cities, the construction of parks, the transformation of farming, the boom in tourism, and changes in the timber industry have together brought about a return of northeastern forests. Although historians and historical actors alike have seen urban and rural areas as distinct, they are in fact intertwined, and the dichotomies of farm and forest, agriculture and industry, and nature and culture break down when the focus is on the history of Northeastern woods. Cities, trees, mills, rivers, houses, and farms are all part of a single transformed regional landscape. In an examination of the cities and forests of the northeastern United States-with particular attention to the woods of Maine, New Hampshire, Pennsylvania, and Vermont-Ellen Stroud shows how urbanization processes there fostered a period of recovery for forests, with cities not merely consumers of nature but creators as well. Interactions between city and hinterland in the twentieth century Northeast created a new wildness of metropolitan nature: a reforested landscape intricately entangled with the region's cities and towns.
Year after year, hundreds of millions of visitors spend more than a billion hours enjoying the magnificent, astonishingly diverse realm overseen by America's National Park Service. And the National Geographic Society has been involved with this forward-looking, environmentally-minded department from the very beginning.This extensive travel planner covers not just the 58 official National Parks but also the nearly 350 additional properties in the Park Service's domain. The premier Parks are described in detail, but equal attention is given to the National Monuments, Memorials, Preserves, Historic Sites, Battlefields, Cemeteries, and Seashores, not to mention a network of "National Trails" and even the intriguingly referred to "Affiliated Areas." From Yellowstone to the Statue of Liberty, from the hallowed ground of Gettysburg National Military Park to the Pacific waters shrouding Hawaii's U.S.S. Arizona Memorial, this catalog spans American history and territory both, with practical advice on how to reach each park, when to go, and what to do there.
A distinguished psychiatrist and avid gardener offers an inspiring and consoling work about the healing effects of gardening and its ability to decrease stress and foster mental well-being in our everyday lives. The garden is often seen as a refuge, a place to forget worldly cares, removed from the "real" life that lies outside. But when we get our hands in the earth we connect with the cycle of life in nature through which destruction and decay are followed by regrowth and renewal. Gardening is one of the quintessential nurturing activities and yet we understand so little about it. The Well-Gardened Mind provides a new perspective on the power of gardening to change people's lives. Here, Sue Stuart-Smith investigates the many ways in which mind and garden can interact and explores how the process of tending a plot can be a way of sustaining an innermost self. Stuart-Smith's own love of gardening developed as she studied to become a psychoanalytic psychotherapist. From her grandfather's return from World War I to Freud's obsession with flowers to case histories with her own patients to progressive gardening programs in such places as Rikers Island prison in New York City, Stuart-Smith weaves thoughtful yet powerful examples to argue that gardening is much more important to our cognition than we think.